Jarvis: “Stop Selling Scarcity”

Jeff Jarvis’ Monday post “Stop Selling Scarcity” argues that, when there’s a glut of information and content, publishers who continue to rely on advertising have essentially admitted their failure. “Align your interest with marketers,” he says. Here’s a link to the full post:

http://www.buzzmachine.com/2010/02/08/stop-selling-scarcity-2/

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